B2C Moderated User Flow Usability Testing
Credit Card Application
End-to-End Experience Testing
This project aimed to optimize the entire card application process, spanning from pre-submission to post-submission phases. Through user testing, we sought to streamline user workflows, enhance intuitiveness, and improve the overall application journey. Insights gleaned from this initiative were instrumental in identifying and addressing pain points, resulting in a more efficient and user-friendly process. Ultimately, these enhancements led to increased applicant satisfaction and engagement.
01
Methodology
Moderated in-depth interview
Usability testing
03
04
Deliverables
Preliminary report
Deep-dive synthesis report
Tools
02
Skills
Survey design
User interview
Data synthesis
Adobe Connect (Interview, virtual collaboration)
InVision (Prototype, Data mapping)
Keynote (Synthesis report, Presentation)
05
Team
Researcher Strategist (🙋🏻♀️ me)
Creative Lead
UX Designers
Prototype Developer
Product Owner
Producer
06
My Approach and Contributions
One
Pioneered a user experience study to optimize the entire end-to-end card application user flow, prioritizing a user-first methodology.
Two
Conducted moderated in-depth interviews, demonstrating expertise in qualitative research.
Three
Designed and conducted A/B testing, showcasing a hands-on approach to UX design.
Four
Unveiled insights on user preferences, with a particular focus on customer sentiment, showcasing a keen attention to user feedback.
Five
Advocated for intuitive application processes, showcasing the ability to manage stakeholders' expectations effectively by leveraging data-driven user insights.
Six
Identified user mental models, ensuring alignment between product design strategy and user expectations.
Seven
Recommended strategic design changes, demonstrating the capability to translate research findings into actionable and impactful outcomes.
Eight
Advocated for and addressed user concerns, showcasing a dedication to nurturing user trust and prioritizing a user-centric design process.
Nine
Applied a rigorous analysis of user testing data, demonstrating a data-driven approach to making design decisions.
07
Comprehensive End-to-End User Flow UX Research Reports
(Pre and Post- Submission Flows)
Take a closer look at my comprehensive research findings. It illustrates my approach to crafting reports and visualizing research data, aimed at advocating for a balance among customer needs, business goals, and technological constraints.
** Password required to protect the confidential information of my previous company, the password will be provided upon request.**