Building a Scalable UXR Plan for
OKX's New Market From 0 to 1 

OKX is launching a new product app in Turkey. The product management and design teams require regular, consistent, and fast user feedback from users in Turkey to iterate quickly on the product. However, there is currently no scalable process in place to achieve this.

The goal of this UX Research plan is to establish an end-to-end process that enables the rapid collection of user feedback from customers in the new market. This feedback will be embedded into the product development cycle to enhance the user experience and drive innovation.

​

* If you wish to view the slide deck in Figma’s presentation mode, please click the link.